Trade Circles is an innovative online social network dedicated to fostering a culture of mutual assistance among individuals. The platform is specifically crafted to eliminate the common barriers and expenses typically associated with everyday services such as babysitting, carpooling, house sitting, yard maintenance, and other essential tasks that arise in our daily lives. In my capacity as the UX/UI lead, I spearheaded the development of a comprehensive brand strategy and an intuitive design system that we would seamlessly integrate across both web and mobile app platforms. This thoughtful approach not only enhances the overall user experience but also empowers the Trade Circles team to engage in ongoing user research. Consequently, this enables them to deepen their understanding of customer needs and effectively connect with their user base. The end result is a polished and cohesive platform that enhances community interactions and support.
