Melaleuca, Inc. is an e-commerce company that offers over 400 high-quality products across various categories, including health, beauty, and home. The brand aims to enhance customers' lives through innovative products, promoting a healthier lifestyle with natural ingredients and eco-friendly practices. As the Art Director for this campaign, I addressed the concern that new and existing customers had limited knowledge about the variety of products available. The "Meet Your Match" campaign was designed to raise awareness of the extensive range of products Melaleuca offers. By incorporating unconventional photographs of oversized situations and authentic testimonials, the campaign created an engaging way to introduce new and existing customers to products they may not have been aware of.
