Victory Motorcycles, launched in 1997, aimed to establish a strong presence in the heavyweight and cruiser motorcycle market, competing directly with Harley-Davidson. Renowned for their powerful V-twin engines, Victory motorcycles combine striking designs with advanced technology, garnering a dedicated following among riders. In my role as Art Director for a crucial campaign, I focused on elevating the brand's visibility against established competitors. Partnering with the marketing team, we developed a series of striking propaganda-style posters combining each bike's bold style with compelling graphics. This campaign struck a chord with both loyal fans and new enthusiasts, generating significant buzz around the brand. The marketing team touted our initiative as a major success, marking a pivotal moment in Victory’s brand narrative and helping to reshape its image in a competitive landscape.
