Alloy is a men's grooming brand featuring a variety of products Tailored for all men—whether you seek simplicity or a full regimen—Alloy offers a straightforward and effective approach for both face and body care. Combining innovative formulas with science-based solutions the Alloy skincare line includes a 3-in-1 Hair & Body Wash, Shave Gel, Deodorant, Body Moisturizer, Face Wash, Facial Tonic, Mattifying Moisturizer, and Facial Serum. As the Creative Director, I oversaw a diverse and talented team of cross-functional problem solvers dedicated to collaboration across Marketing, Social Media, Events, Digital, and Product Development. Together, we launched an ambitious and comprehensive visual rebranding for all of Alloy's channels. This revitalization not only modernized the brand's identity but also significantly strengthened its presence and pull in the competitive personal grooming market, allowing Alloy to connect more effectively with its audience and stand out in today's fast-paced landscape.
