Affinia is a leading women's body care brand that elevates your routine with wellness-inspired solutions designed to nourish as they cleanse, condition, and hydrate. From body washes and lotions to shampoos and deodorants, each delicately scented product is formulated with plant-based ingredients to rejuvenate your skin while refreshing your senses. I have the privilege of being the Creative Director for a team of exceptionally talented designers and creative problem solvers. Together, we collaborate seamlessly across multiple disciplines, including Marketing, where we craft compelling campaigns; Social Media, where we engage and grow our audience; Events, where we create memorable experiences; Digital, where we enhance our online presence; and Product Design, where we work on designing user-centric solutions. This collaborative approach not only fosters creativity and innovation but also ensures that our projects are strategically aligned with the overarching goals of the organization. We successfully completed a sweeping visual rebranding for all of Affinia's products and media, which has elevated the brand's presence to a market leader.
